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Profimetrics on Twitter: "#pricingfunfacts Did you know that: The Chivas Regal brand of whisky had low sales. It doubled its price and saw sales double. Consumers perceived the increased price as an
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Facts About Chivas Regal Scotch Whisky - Thrillist
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The Chivas Regal Effect: Fact or Mythical Marketing Tale? | VinePair
The Chivas Regal Effect: Fact or Mythical Marketing Tale? | VinePair
